The CEO of PredictLand, Javier Orús, gave a conference to executives of the logistics sector, on demand forecasting with AI, organized by ESIC Business & Marketing School.
The integration of AI-based demand forecasting applications is seamless across operational and commercial departments. Unlike traditional demand forecasting algorithms, which are limited to using sales data; AI algorithms offer the flexibility to incorporate a variety of additional data, such as information on product taste, nutritional properties, promotional campaigns, and more.
Through these techniques, solutions adapted to the specific needs of each client are developed, reflecting their business environment in a comprehensive manner.
