In an article for ESIC Business & Marketing School, ESIC Master’s professor and Director of PredictLand, Andrés Visús, explains what the metaverse is and its possible uses in everyday life.
Andrés explains that the concept of the metaverse, popularized by Meta, transcends fiction and becomes a transformative reality. This fusion of the digital and the real, initially explored in science fiction, has materialized in everyday life applications.
Beyond entertainment, the metaverse has found application in health, therapy, social awareness and business meetings. Its power lies in creating a 3D space where imagination meets reality. By integrating technologies such as IoT and AI deployments, the metaverse is shaping up to be the future of digital experience, changing the way we interact with the world.
